Transformation of the sports industry

How do changes in society influence the future of sports? Find out more about the impact of new media and fan engagement in our blog post.
Influence of Sounds on Athletes

Have you ever thought about what impact it would have if athletes would start practicing high-pressure moments like shooting penalties while hearing the sound of an audience of 50.000 people? In this week’s blog post, we took a closer look at how simulated sounds carry effects athletes’ performance.
International football tournaments

This blog post will look at international soccer tournaments and their development over time. Here you can find out what international soccer tournaments are all about!
Goal-Line technology

Goal-line technology is intended to help referees correctly assess situations in the game and avoid wrong decisions. How did it come about and how does it all work?
Development of modern sports

How did the sport of chariot racing and fistfights in ancient stadiums evolve into the highly technical sport we know today?
Data scouting

Performance data is becoming increasingly important in talent scouting. We explain what data scouting is all about.